FORT SMITH, Ark. — FFO Home is converting the 13 Appliance Liquidators food it acquired in the greater Louisville, Ky., bazaar to its amount FFO Home brand.
Furniture Liquidators admiral and CEO John Otter is retiring, and FFO Home affairs to run a alternation of retirement and absolute defalcation contest “as a acknowledge you to the loyal barter in the (Kentucky and Indiana) bazaar and to accomplish allowance for the new account advancing from FFO Home,” the Top 100 aggregation said in a release.
Fort Smith, Ark.-based FFO Home acquired Appliance Liquidators and the accompanying 15-store Mattress and Added specialty beddy-bye alternation in February. FFO began amalgam its own articles into the acquired food and was seeing success, said FFO Admiral and CEO Larry Zigerelli, but the name didn’t cobweb with the retailer’s administration and customer messaging.
“We conducted cast analysis and activate that, like our old Appliance Factory Outlet name, barter appearance Appliance Liquidators as a closeout, low price/low artefact affection banker which is inconsistent with its model,” Zigerelli told Appliance Today.
Going forward, FFO Home will accumulate Appliance Liquidators best sellers in accession to the abounding FFO calendar as the Liquidators food are larger, he said.
There are no affairs to change the Mattress and Added name, although FFO does plan to aggrandize the beddy-bye abundance abstraction “in the abreast future,” it said.
Zigerelli said the aggregation is attractive advanced to the Appliance Liquidators rebranding, and he thanked Otter “for his account to this abundant company.”
“We are aflame to activate the abutting affiliate in its history — through this transition, you will abide to see abounding of the aforementioned affable faces you’ve accepted for years.”
Since Zigerelli began arch FFO Home in 2012, the every-day-low-price banker now endemic by Sun Capital Ally has opened 24 food and confused its accumulated office, administration centermost and warehouses from Muldrow, Okla., to Fort Smith, Ark., breadth it has been able “to run added calmly beneath one roof,” the aggregation said.
Zigerelli added that the aggregation prides itself on accepting complex with the bounded communities breadth it has stores, acquainted that FFO ally with accommodation of business and bounded colleges and participates in breadth contest and with bounded charities.
Our better advocacy is with St. Jude Children’s Analysis Hospital, which its supports companywide through assorted campaigns including the St. Jude Dream Homes in Tulsa, Okla.; Springfield, Mo.; Wichita, Kan.; and Waco, Texas.
The banker is No. 66 on Appliance Today’s best contempo Top 100 with estimated 2017 appliance bedding and accent sales of $102.4 actor at again 47 stores. After the rebranding, it will accept 64 FFO Home food and 15 Mattress and Added locations in Arkansas, Oklahoma, Missouri, Kansas, Texas, Mississippi, Tennessee, Indiana and Kentucky.
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