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WASHINGTON—You couldn’t accomplish up a bigger account about a aberrant kid who makes acceptable than Dan Berger’s story.



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Grows up in Israel. Moves to the United States at age 9 with his parents. Thrown into a aberrant school. Doesn’t allege the language. Doesn’t fit in. Plays on his computer until dawn, about flunking him out of the celebrated Bronx High Academy of Science. Sells drugs. Takes drugs.

Berger eventually righted his life. He accelerating from New York’s Hunter College with a bachelor’s in political science. He followed that up as a point man for above U.S. adumbrative Charles Rangel, D-N.Y., and again accustomed a master’s in business from Georgetown University.

He now runs a D.C. technology/hospitality aggregation he invented alleged Amusing Tables. It has 102 full-timers, a bandage of celebrated investors, and gross acquirement that I would abode amid $15 actor and $20 million.



Social Tables builds soup-to-nuts software that allows hotels and added venues to map acumen for events—from a baby lath affair to the 3,000 affectionate who abounding a Philadelphia acquisition for Pope Francis.

Social Tables software staged added than 800,000 contest aftermost year.

About 80 percent of the company’s acquirement comes from hotels and venues to plan contest and for sales. The added 20 percent comes from affair planners in allegation of amplitude and acumen help.

“Our software takes an abandoned amplitude and turns it into a memory, a accent or an acquaintance that stays with you,” Berger said. “People are spending so abundant time on computers that aback bodies assuredly get calm face to face, there should be a acceptable outcome.”

Like best agenda disrupters, the software’s added purpose is to save money for audience by slashing the time and activity it takes to adapt and date an event.

Instead of fizz calls, emails or bulky affairs area 20 bodies are affective miniature tables and chairs about appointment tables, “you can accept 10 bodies attractive at the aforementioned accident on the computer, affective altered things and accomplishing it in absolute time,” Berger said.

I didn’t alike apperceive businesses like this existed. I anticipation you busy a room, threw some tables in there, put up a bar, and abroad you go.

But if you achievement to accession millions at your 500-person anniversary dinner, you appetite it to appear off as bland as a Fred Couples golf swing.

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“The canicule of the emails are over,” Berger said. “The canicule of the amaranthine fizz calls are over. The canicule area you confused blocks about a table are over.”

Social Tables’ 5,000 audience accommodate the InterContinental Hotels Group, the Smithsonian Institution, added than 400 colleges and universities, the National Football League’s Dallas Cowboys, Hyatt Hotels and alike the aircraft carrier USS Midway Museum, which is anchored in San Diego.

This is big business anywhere, but abnormally in an event-rich ambiance like Washington.

Berger owns the distinct better pale in the abreast captivated business. The others accommodate Bessemer Venture Partners, Questmark Partners and Thayer Ventures.

Social Tables expects to be assisting by aboriginal abutting year.

Social Tables is addition of those confusing Washington companies that accept conjugal technology with ancient businesses. Anticipate Custom Ink, Marc Katz’s acknowledged online T-shirt company. And Optoro, which develops software enabling big-box retailers to alter unsold account to eBay and Amazon.com.

Two able words sum up why I anticipate Amusing Tables is activity to accomplish it: alternating revenue.

Clients subscribe to Amusing Tables software on an anniversary basis, advantageous from $3,000 to $20,000 a year, depending on how abundant software they buy and how big they are.

The adorableness of the alternating acquirement archetypal is that already you body your product, you sit aback and delay for your acquirement beck to abound as the subscriptions cascade in. The alone big bulk is chump account and the 40 cher engineers who are beavering abroad on the abutting adaptation of Amusing Tables software.

Social Tables acutely runs on Berger’s active energy.

He moves rapidly. So does his Mach 2 acceleration speech. The Amusing Tables logo is tattooed on his appropriate forearm.

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During one fizz call, he kept me on the band for bristles account while he adjourned on addition line—out of my earshot. He broke out a multiyear arrangement account $12,000 to $25,000 a year for a above Las Vegas venue.

“If you allegation this, I can get it done by end of month,” he said to the chump on the added line. “Let me put calm a abstract to see what it’s activity to cost. You accord a exact and written, we accelerate over all the contracts. I will accept a timeline put in that. You accept my affiance this will go well.”

Grabbing him for an account was like acrimonious up spaghetti with a spoon. Fizz calls set. Canceled. Rescheduled. Canceled. Set. Canceled.

I absolved over to his city offices at 5 p.m. on the alone warm, brilliant Friday afternoon we’ve had in months and buried myself.

“I was a afflicted kid,” he said, sitting in a comfortable bend of his loft-like workspace. “I messed with the amiss crowd.”

Berger’s parents, both amusing workers, ripped him out of Bronx Science for poor grades. But he had a adroitness for computers and took to the web early. He would sit for hours on his home-built desktop, amalgam web pages for $25 an hour.

He fabricated bags a year while accessory Hunter College. He accelerating in 2004.

He spent the abutting few years accomplishing basic assignment for Rangel at $35,000 a year.

“I got to assignment in the affection of Harlem and apprentice its absolute culture,” he said. He formed in an appointment with nine people, administration aggregate from development to apartment vouchers. He met bigwigs such as Al Sharpton and Bill Clinton, but he abstruse bound that bounded backroom is about alive with the little guys who get things done. He abstruse addition assignment about voters that has backward with him in business: Never say no to a customer.

“All the stars in bounded backroom are bodies you never heard of,” he said.

He larboard Rangel’s appointment to get his master’s in business from Georgetown University. He accelerating in 2010 and took a job with Booz Allen for $90,000 a year.

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Berger was active and apathetic at Booz. He aggregate a account of 20 business ideas. Macho Flowers would tap a new bazaar by acceptable men that flowers are cool. Again there was an online armpit for microwaveable meals.

On a flight to Miami to appear a bells in 2009, Berger began scribbling the asperous outlines for a business that accustomed bells guests to acquisition out the backgrounds of others at their tables. The apriorism was that if you knew added about the being sitting abutting to you, it would accomplish conversations added interesting.

“I started architecture it on nights and weekends at Booz because I was bored,” he said. He abounding a conjugal dress sale, area he broadcast one-page handouts anecdotic the software with a beheld blueprint and abrupt description for anniversary table guest.

He answer it on Facebook. He broadcast Amusing Tables chargeless through bodies he knew online. It started accepting buzz. One helpmate best it up. Addition best it up.

In March 2012, an accident artist paid him $300 for the software. He didn’t apperceive what to charge, so he fabricated up the amount.

He assassin an employee, a above LivingSocial sales operations staffer called Trevor Lynn, who started affairs Google AdWords. The business expanded.

“People started application it, not for the basement chart, but for the accoutrement to plan an event,” he said.

Berger abdicate Booz Allen in summer 2011, active for the abutting two years off his accumulation and off assets from a New York rental acreage that his parents owned. (He currently makes a six-figure salary.)

In November 2012, he got a alarm from the Latin Grammy Awards, allurement to buy a one-year cable to the event-planning software for its commemoration in Los Angeles. Price: $700.

“I bethink to this day, watching on a computer awning as bodies streamed into the commemoration and begin their seats, one at a time,” Berger said. “That’s aback I knew I had a business.”

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